Deuter is a true heritage brand, that has evolved over time...
The beginning – The company was founded by Hans Deuter in Augsburg-Oberhausen. At the turn of the century, the company supplied the Bavarian Royal Mail with mailbags and post sacks.
Expansion – The “mechanised sailcloth and linen weaving, sackcloth, freight, car and horse blanket manufacturing firm” was expanded to include a tent rental department.
First major client – Satchels, backpacks, knapsacks,belts, mess tents and store tents were in increasing demand, especially for the military.
Opening up new business segments – Hans Deuter starts manufacturing suitcases, backpacks, tents and truck canopies. The bag production division becomes a joint-stock company. The tent rental section reaches its space limit of 10,000 sq metres. "Deuter-Zelthallen"exhibit for the first time at the Oktoberfest.
Deuter TAUERN – The first real test for Deuter TAUERN backpacks on the Nanga Parbat Expedition. Even then, Deuter’s TAUERN sethigh standards and became a household name for the next 30 years. The following years see Deuter equip several expeditions.
Anderl Heckmair – The first ascent of the North Face of the Eiger from July 22 – 24 with a Deuter backpack. Ludwig Vörg, FritzKasparek and Heinrich Harrer were his team mates.
The dark years – All equipment and tent production was taken over for the armed forces.
The consequences of the war were severe – By developing new products, the aim was to use the existing capacity to itsbest and to expand.
Hermann Buhls first ascent of the Nanga Parbat (8,125m) – Deuter equips the expedition with backpacks, bags and tents. Some the Tauern backpacks were manufactured from perlon, an alternative to nylon. In the following years, Deuter equips numerous expeditions. The feedback strongly influences the development of new, innovative products.
The family business is changed to a joint-stock company. The company is now called "Deuter Industriewerke AG-Augsburg".
The Hallenbau branch became an independent branch: "Deuter Hallenbau GmbH, Augsburg". One of the many Deuter-equipped expeditions reaches the summit of Nanga Parbat by way of the extremely difficult Diamir Flank.
A step into the future – Deuter produce the firstrange of Nylon backpacks. It soon becomes the new fabric norm.
Market leader – Deuter is recognised as the leading manufacturer of backpacks, suitcases and bags in Germany.
Steady growth – Production and warehousing space for the suitcase factory doubles to 40,600 sq m. For the fourth time, Deuter supplies the German Olympic team with sports and travel bags.
Deuter AIRCOMFORT – The very first ‘air comfort’ is born and patented. The mesh carry system is completely revolutionary andredefines the rucksack market.
Peter Habeler, world famous mountaineer, enroles as a partner and technical advisor at Deuter. He tests on his expeditions new developments in the most extreme conditions up until 1991.
A new era begins – Mountaineers, mountain guides and bikers join the development team and have a direct influence on the collection.
Separation – 1.1.1989 Separation of the two productsectors, travel and backpacks, from the main company "Deuter AG" into"Deuter Sport & Leder GmbH".
The first bike backpack – Mountain biking becomes more and more popular at the beginning of the nineties. Together with AndiHeckmair, Deuter develop a totally new kind of backpack – the bike backpack.The first model, BIKE I with the new AIRSTRIPES back, is launched.
Expansion of the product range – With the AIR-CONTACT backpacks and sleeping bags, Deuter introduce new lines. The very first, and for a long time the only, TÜV/GS approved child carriers are developed for the family market.
Well proven – A close partnership begins with the German Association of ski and mountain guides. Kitted out with Deuter backpacks and sleeping bags, their advice on improvements is invaluable.
An all-time classic is born – Later to become incredibly popular, the AIRCOMFORT-FUTURA range emerges.
Specialists on the path to success – Once again,Deuter is confirmed as the market leader in Germany. Concentration on thei mportant issues, a long history of tradition and the collective experience of an expert team are the key success factors.
Deuter international – Deuter sets up "DeuterUSA" subsidiary.
Trendsetters – The multifunctional AC-LITE serieswith the AIRCOMFORT carry system wins everyone over with its light weight. More specifically it sets a new trend with its innovative design.
Child sleeping bag – Sleeping bags become more and more important. The range includes kid’s models and 4-season down sleeping bags.
Deuter developed a new backpack concept with their SHIELD System. The integrated and TÜV/GS- approved back protector offers bikers andwinter sports fans more safety. The ATTACK bike model wins the Eurobike Gold Award for innovation.
SL-WOMEN'S FIT – The design of the SL models is perfectly trimmed and optimised for the women’s anatomy by a team of passionate(female) athletes. One of the team was mountain sports pro Gerlinde Kaltenbrunner, who brought her knowledge of climbing 8000m peaks to the table.
Bernd Kullmann – The Schwan Stabilo Group puchases Deuter. After 20 years with the brand, Bernd Kullman becomes CEO.
EL-Series – Tall people can enjoy a perfect fit withthe Extra Long EL-models: Favourite Deuter backpack models are available tosuit taller people with extended back lengths by 6-9 cm. SPECTRO – Deuter presents a new lightweight range equipped with a new Aircomfort back system:the AIRCOMFORT FLEXLITE SYSTEM.
Sleeping Bag Innovation – The sleeping bags Exosphere and Neosphere are introduced to the market. The stretchable sleeping bags make a huge impact with their innovative construction and high comfort.
New Headquarters – Since its move to Gersthofen in 1997 Deuter has grown by 800%. Committed to continuously guarantee the highestquality and to handle the growing workload efficiently, Deuter builds new headquarters. The new building utilises state-of-the art engineering and resource efficient technologies such as geothermal energy to lower the environmental impact.